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Whittaker’s launches an exciting new peanut butter and jelly chocolate block

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Whittaker’s launches a new block of peanut butter and jelly – and the $4.80 treat can be made into a ‘sandwich’ for the ultimate cheat day snack

  • New Zealand confectionery brand Whittaker’s has launched a new product
  • The peanut butter and jelly chocolate block is now available in Australia
  • Half of the chocolate pieces are filled with peanut butter and the other half with jelly
  • The flavors can be enjoyed separately or together to form a ‘sandwich’
  • It can only be bought for a limited time at Coles supermarkets for $4.80










Whittaker’s new limited edition peanut butter and jelly chocolate block has officially launched in Australia.

The innovative 250g block offers chocolate lovers a unique experience as the flavors can be enjoyed individually or together to create a peanut butter and jelly ‘sandwich’.

The tasty treat is filled with the smooth, salty taste of Pic’s Peanut Butter on one side and sweet boysenberry jelly on the other, all covered in Whittaker’s 33 percent cocoa milk chocolate.

The new product can be purchased at Coles supermarkets for $4.80.

New Zealand’s Whittaker’s has launched a new limited edition peanut butter and jelly chocolate block in Australia (pictured)

The innovative 250g block offers chocolate lovers a unique taste experience

The two flavors can be enjoyed separately or together to make a peanut butter and jelly 'sandwich'

The innovative 250g block offers chocolate lovers a unique taste experience as the flavors can be enjoyed individually or together to create a peanut butter and jelly ‘sandwich’ (right)

Whittaker’s co-Chief Operating Officer, Holly Whittaker, said this is the first time the company has incorporated two flavors into one block of chocolate.

“Whittaker’s Chocolate Lovers can enjoy the delicious taste of the peanut butter or boyberry jelly pieces, or stack them on top of each other to make their own peanut butter and jelly ‘sandwich’,” she said.

“With different flavors at each end of the block, there’s a fun element of discovery for those who like both flavors or their combination, or to share between people with different taste preferences.”

Like all Whittaker chocolate, the Peanut Butter & Jelly Block is made from beans-to-bar at Whittaker’s only factory in Porirua, New Zealand.

The company also prides itself on sourcing the key ingredients for its locally made fillings.

The tasty treat is filled with the smooth, salty taste of Pic's Peanut Butter on one side and sweet boysenberry jelly on the other, all covered in Whittaker's 33 percent cocoa milk chocolate

The new product can be purchased at Coles supermarkets for $4.80

The tasty treat is filled with the smooth, salty taste of Pic’s Peanut Butter on one side and sweet boysenberry jelly on the other, all covered in Whittaker’s 33 percent cocoa milk chocolate

After its launch in New Zealand earlier this year, foodies praised the product and hope it stays on the shelves permanently.

Food blogger Tabitha, who runs the Instagram page ‘Fat Lab’, couldn’t get enough of the classic flavor combo and shared an Instagram video with her 9K followers.

Since the chocolate is a limited edition product, customers should visit their local supermarket to get their hands on the popular buy before supplies run out.

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