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Jessica Simpson bids $65M to buy back her brand before licensing company goes bankrupt

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Jessica Simpson Offers $65 Million to Buy Back Her Brand Before Licensing Company Goes Out of Business










Jessica Simpson offered $65 million in a last-ditch effort to buy back her 16-year-old brand, the day before the licensing company filed for Chapter 11 bankruptcy protection on Tuesday.

Sequential Brands Group Inc. is holding an auction to attract investors for all of its brands, and other leading bidders include Galaxy Active and Centric Brands – according to Bloomberg.

Sequential — with debts of $435 million and assets of $443 million — blames the bankruptcy on declining revenue from licensing deals and the coronavirus pandemic.

Jessica Simpson offered $65 million in a last-ditch effort to buy back her 16-year-old brand, the day before the licensing company filed for Chapter 11 bankruptcy protection on Tuesday (pictured March 31)

With $435 million in debt: Sequential Brands Group Inc.  holds an auction to attract investors for all of its brands, and other leading bidders include Galaxy Active and Centric Brands

With $435 million in debt: Sequential Brands Group Inc. holds an auction to attract investors for all of its brands, and other leading bidders include Galaxy Active and Centric Brands

“It is possible that Jessica Simpson will be outbid,” bankruptcy attorney Kenneth Rosen told the… New York Post on Thursday. “She’s the first bidder, unless someone wants to exceed her bid.”

JSC is a family affair for the 41-year-old clothing mogul, whose mother Tina serves as president and younger sister Ashlee helped launch Jessica Simpson Girls.

Jessica has extra income with signed a partnership agreement with Amazon in December to produce a fictional coming-of-age series about her mid-twenties, as well as an unscripted docuseries featuring music.

Simpson first rose to fame with her three-octave soprano pipes until she starred in MTV’s reality show Newlyweds (2003-2005) with ex-husband Nick Lachey.

Bankruptcy attorney Kenneth Rosen told the New York Post on Thursday:

Bankruptcy attorney Kenneth Rosen told the New York Post on Thursday: “It’s possible that Jessica Simpson (M, pictured March 8) will be outbid…She’s the first bidder unless someone wants to outbid her bid”

HBIC: JSC is a family affair for the 41-year-old clothing mogul, whose mother Tina (R, pictured April 1) serves as president and helped younger sister Ashlee launch Jessica Simpson Girls

HBIC: JSC is a family affair for the 41-year-old clothing mogul, whose mother Tina (R, pictured April 1) serves as president and helped younger sister Ashlee launch Jessica Simpson Girls

“It’s my return to the entertainment business after such a long time!” Jessica has extra income by signing a partnership agreement with Amazon in December (pictured December 9)

The platinum blonde Texan will then celebrate the 42nd birthday of her Yale-trained second husband Eric Johnson on September 15.

Jessica and the retired NFL star are the proud parents of eight-year-old son Ace, nine-year-old daughter Maxwell and two-year-old daughter Birdie.

Their seven-year married couple – who began dating in 2010 – share an $11.5 million Hidden Hills six-bedroom mansion that they bought from The Osbournes in 2013.

After playing for the New Orleans Saints in 2007, Eric and martial arts master Matthew Cohen co-founded the wellness content platform Legendary Disciplines.

Seven years strong!  Simpson then celebrates the 42nd birthday of her Yale-trained second husband Eric Johnson (R, photo August 26) on September 15

Seven years strong! Simpson then celebrates the 42nd birthday of her Yale-trained second husband Eric Johnson (R, photo August 26) on September 15

July 27 Family Portrait: The platinum blonde Texan and retired NFL star are the proud parents of son Ace, 8;  daughter Maxwell, 9;  and daughter Birdie, 2

July 27 Family Portrait: The platinum blonde Texan and retired NFL star are the proud parents of son Ace, 8; daughter Maxwell, 9; and daughter Birdie, 2

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