Refurbished Amazon won’t share their viewing stats of Emma Raducanu’s magnificent US Open win with Channel 4 broadcast partners
- The terrestrial station announced a peak audience of 9.2 million for Saturday’s final
- That beats the BBC’s highest viewing figures of 7.9 million from Wimbledon in July
- But the figures of the American giant remain unknown to everyone except for a few executives
Amazon Prime is so secretive about their ratings that they haven’t even shared the details for Emma Raducanu’s stunning US Open win with broadcast partners Channel 4.
The terrestrial station announced a peak audience of 9.2 million for Saturday night’s final.
That figure beats the BBC’s highest Wimbledon viewership this year of 7.9 million, but Amazon’s numbers remain unknown to all but a few key executives.
Amazon is tight-lipped about ratings for Saturday’s US Open final
Fans watching Flushing Meadows’ flagship show can watch on Amazon Prime or Channel 4
The American streaming giant has personally approached all of their sports rights in a similar way.
Their annual report for this year referred only to the ‘millions’ who watched their live coverage of the Premier League and rugby’s Autumn Nations Championship last year without releasing any figures.
However, with their branding all over Channel 4 during primetime on a Saturday night, there is no doubt that Amazon has achieved great marketing success, receiving a seven-figure rights fee.
Channel 4’s 9.2m peak audience beat the BBC’s 7.9m Wimbledon peak this summer
However, that money will be reinvested in British tennis.
The deal to share the coverage with Channel 4 was finally agreed at 10pm on Friday night after a day of fraught negotiations, which also saw an agreement for the BBC to show a Sunday afternoon highlights programme.
MailOnline broke the news on Saturday morning that Raducanu’s historic finale would be broadcast on free-to-air television.