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EURO 2020 was watched by a total audience of FIVE BILLION viewers

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Euro 2020 was watched by a total audience of FIVE BILLION viewers, with each match drawing an average of 100 million fans, while 328 million people worldwide witnessed England’s heartbreaking defeat to Italy

  • UEFA has published ratings for the tournament to be held in June and July
  • Figures show a slight increase compared to the last race in 2016 in France
  • But officials celebrate a big increase in audiences in global markets
  • Euro 2020 was also successful in engaging users online through social media











Euro 2020 was watched by a cumulative audience of more than five billion viewers, according to figures from the organizer UEFA.

Held in 11 cities, including London, in June and July, the tournament attracted an average of 100 million viewers per match, the governing body said today.

And the final, which England lost to Italy on penalties on July 11 at Wembley Stadium, was watched by a crowd of 328 million.

A total audience of more than five billion viewers watched Euro 2020 this summer

It was the most watched TV event in the UK in 24 years and in Italy since 2012.

EURO 2020 NUMBERS

Live match cumulative event audience: 5.2 billion

Live average audience for the final: 328 million

Live average match audience: 100 million+

Live unique reach of 1.9 billion

· Number of territories: 229

Number of broadcasters: 137

UEFA Marketing Director Guy-Laurent Epstein praised the total, cumulative audience of 5.23 billion viewers. He said: ‘The incredible ratings on TV show the enormous appeal that EURO has, not only in Europe but worldwide.

“The tournament has a global audience that continues to grow, particularly in North America and Asia, where the fan base that follows EURO continues to grow.

“We also notice that more and more fans are accessing matches via streaming services.”

Overall, the numbers are slightly higher than the previous tournament held in France in 2016, which drew just under five billion viewers in total, but UEFA is encouraged by the growth in global markets.

In China, viewing figures increased by 43 percent from 2016, with a cumulative audience of 352 million.

While in the US, viewership grew by 32 percent, with a cumulative TV audience of 87 million. India registered a growth rate of 229 percent and a cumulative audience of 107 million.

The tournament’s impact on social media was also significant, with football authorities and broadcasters exploring ways to reach a younger audience.

The final, in which England was defeated by Italy on penalties, attracted 328 million viewers

The final, in which England was defeated by Italy on penalties, attracted 328 million viewers

In the UK, the Euro 2020 final was the most watched TV event in 24 years but ended in disappointment for England and its supporters when the team lost in a shootout to Italy

In the UK, the Euro 2020 final was the most watched TV event in 24 years but ended in disappointment for England and its supporters when the team lost in a shootout to Italy

Euro 2020 was the ‘most engaged’ European Championship to date, with 7.5 billion interactions and views, two billion of which were generated by official UEFA accounts.

Epstein said: “Digital, we have seen incredible engagement throughout the tournament and we are extremely pleased with the performance of our own UEFA platforms.

“The UEFA.com website and application have seen a 250% increase in traffic compared to 2016. It shows that our content offering has been extremely well received by fans and our digital setup is great.”

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