Apple ‘meets Toyota bosses in Japan to discuss build of its electric car – with vehicle to be unveiled in 2024’
- Apple Meets Toyota Executives on Building the Apple Car by 2024
- Apple executives are reportedly in Asia trying to get suppliers to build the car
- The tech giant has been working on a car project codenamed Project Titan since 2014
- In 2017, CEO Tim Cook confirmed that Apple was working on a car-related project
- Details are scarce, but the vehicle is likely to feature self-driving technology and will be powered by electricity rather than gas
Apple is meeting with Toyota executives in Japan about production of its long-rumored Apple Car by 2024, according to a media report.
Executives at Apple, the world’s most valuable company by market capitalization, meet with the Japanese automaker in Asia as it seeks to lay the groundwork for suppliers to help build the vehicle in the coming years. DigiTimes reported.
The company, led by Tim Cook, is also said to have met with South Korea’s SK Group and LG Electronics about the secret project last month.
Apple Meets Toyota Executives on Apple Car Production in 2024
Apple executives are reportedly in Asia trying to get suppliers to build the car, after meeting with SK Group and LG Electronics
DailyMail.com has reached out to Apple and Toyota with a request for comment on this story.
Apple has been working on a car project codenamed Project Titan since 2014.
Cook, who heads the normally secretive company, confirmed in 2017 that Apple was working on a car-related project.
We’re focusing on… what we talked about what we’re focusing on publicly is… We’re focusing on autonomous systems,” Cook said in an interview with Bloomberg.
The tech giant has been working on a car project codenamed Project Titan since 2014. In 2017, CEO Tim Cook confirmed that Apple was working on a car-related project
“Obviously, one target of autonomous systems is self-driving cars – there are others. And we see it a bit as the mother of all AI projects.’
“It’s probably one of the most difficult AI projects to work on. So autonomy is something that is incredibly exciting for us. But we’ll see where it takes us – we’re not really saying from a product standpoint what we’ll do. It’s a core technology that we consider very important.’
In January, Hyundai confirmed it was in talks with Apple about building a self-driving electric car, but eventually bounced back after the comments made headlines.
In February, Apple was set to invest $3.6 billion in Kia Motors to help build electric vehicles by 2024, though that has yet to be confirmed.
Apple has long been rumored to be working on a passenger car.
In December 2020, Reuters reported that Apple’s Car would feature a new “breakthrough battery technology” dubbed “monocell,” which could radically reduce costs and increase the vehicle’s range before recharging is required.
A Reuters source said the technology is “next level,” adding that it’s “like the first time you saw the iPhone.”
It remains unclear who would assemble such a car, but analysts have said they expect the company to rely on a manufacturing partner to build vehicles.
“We remain strongly convinced that Apple will eventually announce a strategic partnership for EV in 2021 that will lay the groundwork for entering the nascent EV space,” Wedbush analysts said in a note to investors earlier this year.
In February, Bloomberg reported that Apple has an initial target of 100,000 cars per year, a long way from the 1.6 billion Apple devices in active use, Cook told investors earlier this year.
TF International Securities analyst Ming-Chi Kuo has previously said the car would have a range of 300 miles and go from 0 to 60 in under 3.5 seconds.