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A size UK10 cardigan is listed as XL on fast fashion website Shein 

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‘It’s no wonder people feel insecure about their bodies’: Shoppers left shocked when they saw fast fashion site Shein advertising a loose-fitting cardigan in size 10 as XL

  • Shein listed their DAZY Drop Shoulder Pocket Patched Cardigan in sizes UK 4-10″
  • Twitter users have criticized the China-based retailer for saying UK10 is a size XL
  • Despite the backlash, the item has high customer reviews on the Shein website










A vest sold by Shein, which is only available up to size UK10, has gone viral on social media after users were shocked to see a UK10 described as equivalent to size XL.

The China-based fast fashion retailer listed the DAZY Drop Shoulder Pocket Patched Cardigan for £27.49 on its website, with a model wearing the loose-fitting item. over a striped blouse and black pants for a casual look.

A shopper from London took Twitter with a screenshot of the size chart, noting how the retailer lists a UK size 10 as the equivalent of an XL.

The woman, who went by the Twitter name Lolli, quickly gained more than 21,000 likes and a flood of comments from others outraged at the sizing.

China-based retailer Shein has been criticized on Twitter for listing a size UK10 as equivalent to XL (pictured) when buying their DAZY Drop Shoulder Pocket Patched Cardigan

The shopper called attention to the size chart and wrote, ‘Guys, check out these f****** sizes’.

A flood of comments argued that a UK10 is often considered a small or medium, while others argued that inconsistent sizing in the fashion industry fuels eating disorders.

One person wrote: ‘The idea that size 6 is ‘medium’ I think is insane, size 6 is so small. I’ve always seen 12-14 as medium, 16+ tall.’

Another said: ‘And then plus sizes start at size 16 I guess, so I guess if you’re 12 + 14 you just???’

And they wonder why so many girls and boys have eating disorders. This is honestly so disgusting. I could never shop here because I would be a XXXXXXXXXXXL,” added a third.

Another wrote: ‘It’s no wonder people feel insecure about their bodies… It’s bad enough that the dress sizes are inconsistent, but to call a size ten an XL… WTF?’

Shein shared a photo of a model wearing the vest (pictured) oversized with a blouse and black pants for a 'casual' look

Shein shared a photo of a model wearing the vest (pictured) oversized with a blouse and black pants for a ‘casual’ look

A flood of Twitter users have argued that a UK10 size is usually considered small, while complaining about inconsistent sizes within the fashion industry

A flood of Twitter users have argued that a UK10 size is usually considered small, while complaining about inconsistent sizes within the fashion industry

Shein describes the long-sleeved cardigan as an apricot item for spring/fall, made from a combination of viscose, polyester and polyamide.

Shoppers are instructed to machine wash or professionally dry clean the vest, which is part of the brand’s DAZY collection, and is described as ‘effortlessly cool’ everyday streetwear.

A size UK4 is listed as small, alongside UK6 as medium and UK8 as large.

Despite the reactions from social media users, the vest has a flood of positive customer reviews on the Shein website.

One person wrote: ‘Right size, good material, highly recommend’

Another said: ‘I normally buy a medium or large for Shein sweaters because I like an oversized fit. DAZY usually runs small, but the large was the right size for oversized. I could have gone for a medium for a more fitted look.

‘The color is less grey/white and more beige with yellow hues. The buttons are nice. It looks more expensive than it is, so a good buy! I would buy in different colors’

Customer reviews on the Shein website suggest that buyers are satisfied with their cardigans

Customer reviews on the Shein website suggest that buyers are satisfied with their cardigans

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